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Posted in community on Mar 14th, 2008
The Changing Relationship With Your Audience
More and more, I am watching consumers become creators, and audiences interacting with those who define the agenda. There is a power shift going on, with one simple thing that will decide whether this is a threat to publishing & media businesses, or an opportunity for incredible growth:
Empowering the audience […]
Posted in citizen journalism, community on Jan 24th, 2008
I am playing with some local news websites, which focus on aggregating government statistics, user-generated content, and news from a variety of sources. While these site don’t feel whole yet, they offer some very compelling glimpses into how local news can be covered in the future. Here is a taste of a few of the […]
Posted in community on Jan 18th, 2008
As many are trying to capture massive amounts of page views on the web, others are more concerned with creating real engagement with a niche audience via online communities.
Jeremiah Owyang is searching for the best definition of online community. This is the one he likes best so far:
“Where a group of people with similar goals […]
Posted in journalism, community on Jan 16th, 2008
I want to take a look at how two websites covered a single live event, and identify the pros and cons in each reporting style.
The event: Macworld keynote with Steve Jobs, CEO of Apple.
Steve’s presentation is known for compelling product announcements, and as one of the best presentations in consumer electronics that you will see […]
Posted in customer experience, community on Jan 15th, 2008
As more and more blogs and websites create more and more content to capture more and more eyeballs, one has to wonder:
What are the limits to human attention span?
How does one weed through it all to find quality content?
How on earth can all this be monetized through display advertising?
That last one is a real […]
Posted in social media, marketing, public relations, customer experience, community on Jan 14th, 2008
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However - they may not call it that - it may simply be referred to as participating in the online conversation.
As power shifts from traditional display advertising and media […]
Posted in journalism, community on Dec 31st, 2007
Where does journalism end, and community begin? Let’s take a look at one article, and see what the future could hold.
Last Sunday, The New York Times printed an article in their Parenting column titled: “Limiting Teenage Drinking, or Trying.
The article did two things:
The author illustrated the reasoning behind rules in his household around teenage drinking.
Readers […]
