Posted in community on Jun 25th, 2010
Earlier in the week, I talked about how the word ‘expert’ is being thrown around too often on the web. Today, I want to talk about another term that is used so often that it is losing it’s meaning: community.
My goal here is not to complain about trendy words (that in itself would just be [...]
Posted in community, customer experience on May 18th, 2010
Would you trade your cousin for a house?
A friend for a motorcycle?
Your cat for a handbag?
No, you wouldn’t. Why? Because relationships matter more than stuff. And this is something that media is realizing when it comes to how people behave online, and how they can leverage the real power of the web.
The internet is not [...]
Posted in community on Apr 21st, 2010
In the past, I’ve talked about how editor’s roles are changing:
How they are now product developers
How they can now serve their audience in new ways
How they need to diversify revenue streams
How marketing is now a part of their role
How they CAN do more with less
How they need to educate their partners & audience about new [...]
Posted in community, customer experience on Mar 23rd, 2010
Image by Marcus Ramberg
If you work for a business media brand, have you focused on which parts of your ‘audience’ convert? Which open your enewsletters, come back to your website twice a month or more, comment on your posts, follow you on Twitter, sign up for your webinars, and show up to industry events?
Are [...]
Posted in community, customer experience on Mar 15th, 2010
Image by Elijah Nouvelage
Room 240 is an uncertain place, yet I go there each week.
Last week, School Library Journal published an article about my efforts with the students at PS 123 in Harlem. The article wasn’t a hug-fest about volunteering; instead, it focused on the very real challenges that we are trying to overcome to [...]
Posted in community, innovation on Mar 1st, 2010
Today, I want to talk about transitions. Business media is undergoing a huge one at the moment, and in many ways we are entering a golden age of publishing, one that is more powerful than anything created before it.
But change is hard. It can be full of destruction as well as creation; it is stressful [...]
Posted in community, customer experience on Feb 2nd, 2010
The web has become an essential place to go for research, connection and commerce. Even in niche B2B markets; even for products & services that can’t easily be sold online; even for companies with no web footprint.
Many in B2B media are transitioning from a print-centric world to a web-based ecosystem, as are their partners & [...]
Posted in community, social media on Jan 26th, 2010
Recently I have been considering the value of social media in terms of how it enables families, connections and provides meaning to our everyday lives.
So today I want to share a story about how Facebook is allowing me to experience my past in new and incredible ways. Here is the premise:
I drove through my [...]
In the past few weeks, I have been considering how the role of media is changing in an age where information is plentiful and distribution free:
Selling a Commodity vs Selling a Service
Creating Interest vs Providing Solutions
Clearly, the underlying issue here is not just the purpose of media today – especially B2B media, but the revenue [...]
Posted in community, innovation on Oct 12th, 2009
The comic above really made me take pause and realize that the future of media & publishing is being sown today. So, I decided to take a trip to the future, which turns out, is just a subway ride away.
Over the past five years, I have worked with the PS 123 elementary & [...]