Posted in blogging, advertising, marketing on Jan 17th, 2008
Mack Collier looks at several examples where businesses used blogs and social media to benefit their bottom line:
South African winery, Stormhoek
After developing a social media strategy, the company’s sales doubled within 7 month.
“… before Stormhoek started blogging and involving bloggers in its marketing efforts [in May 2005], that the winery sold around 40,000 cases […]
Posted in blogging, content, social networks, twitter on Jan 7th, 2008
As blogging, twittering, instant messaging, email and social media become more integrated in our lives, we are quickly becoming a culture of constant information consumption and constant information creation.
A recent trip to Panera became a lesson in the sociology of teenagers for Scott Karp, as he observed those at the table next to him:
“What’s also […]
Posted in blogging, journalism on Jan 2nd, 2008
The economics supporting journalism and media seems to be wreaking havoc on previous definitions of what constitutes journalists and bloggers. At the same time, many print journalists are beginning to leverage the tools of the web with greater authority, and independent experts - or bloggers - are finding respect, audience, and financial rewards in the […]
Posted in journalists, blogging on Jan 1st, 2008
Valleywag reports that Gawker Media is changing how their bloggers are getting paid. Below are quotes from a supposed Gawker internal memo that Valleywag got a hold of.
How online editorial compensation is flawed:
Traditional media payment structure can reward those who politics within their organization:
“It’s only on the internet that a writer’s contributions can be […]
Posted in journalists, blogging on Dec 24th, 2007
Robert Scoble profiles Federated Media, a community of 150 “passion driven” blogs. FM’s Founder and Chairman, John Battelle categorizes media in two ways:
Mercenary media
A company identifies a market opportunity, creates content around it, and then sells advertising against it.
Missionary media
Writing for the passion of the topic. A community builds around this because people really […]
Posted in journalists, blogging, AdSense on Dec 20th, 2007
Darren Rowse points us to a post by a blogger who is giving up on using Google AdSense because of ethical issues.
Trent Hamm runs a website called The Simple Dollar, which gives financial advice for “people fighting debt and bad spending habits.” His issue with AdSense:
“…this automated bidding system allows anyone to bid, and I […]
Posted in blogging, customer experience on Dec 18th, 2007
Fred Wilson shares some of the best blogging advice I have ever heard. For all the tips and tactics I have read online (many of them valuable), none beat the basics of simply caring:
“You can stick to yourself, make your own way, focus on your own needs. Or you can get involved, roll up your […]
Posted in journalists, blogging on Dec 17th, 2007
Gawker.com, a blog with 10 millions page views per month, is looking to evolve into “a more traditional news operation.”
“It’s no longer enough to take stories from The New York Times, and add a dash of snark. Gawker needs to break and develop more stories.”
“That dash of snark — the hallmark of Gawker since it […]
Posted in blogging, social networks, twitter on Dec 16th, 2007
Alex Iskold explains what microblogging is, and how it differs from blogging and social networks:
“Despite the fact that content creation in social networks is very easy, it has a very different purpose and very different feel from blogging. In social networks the informational bits are scattered, but in blogs, they are focused and organized sequentially. […]
Posted in blogging on Dec 16th, 2007
Darren Rowse shares tips on how to create a connection between your blog posts with two benefits:
This makes it easier to come up with more top quality content.
It helps lead readers on a journey.
His advice:
“Treat every post you write as an introduction to the next one.”
Darren then looks at how to use mind mapping to […]
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