Posted in advertising, customer experience, social networks on Nov 26th, 2007
It seems that Facebook is leveraging the data that users share on its social network, in order to make a buck. As Jason Calacanis puts it:
They are collecting and republishing user data on a level not before seen by users.
They are allowing advertisers to use this data to reach these users.
They are not giving this […]
Posted in advertising, newspapers on Nov 21st, 2007
PaidContent reports on online ad growth for newspapers:
“Newspaper websites saw ad spending rise 21.1 percent to $773 million in Q3 versus the same period last year, according to estimates from the Newspaper Association of America.”
Here is the official release from Newspaper Association of America
Posted in blogging, advertising, marketing on Nov 20th, 2007
Darren Rowse shares the services he uses to make money blogging:
Google AdSense
Chitika
Amazon Associates
Private Ad Sales/Sponsorships
Text Link Ads
Job Boards
Miscellaneous Affiliate Programs
Miscellaneous Advertising Programs
It should be noted that he earns “well over six figures per year” with minimal costs.
Posted in print, advertising on Nov 11th, 2007
While digital ad revenue is still smaller than print ad revenue, newspapers are reporting a very interesting distinction between the two:
“…mature online operations are generating 40% and higher profit, suggesting that achieving a critical mass of online ad revenue translates to profit at a much higher rate than print ad revenues…”
Posted in blogging, advertising, social networks on Nov 11th, 2007
Michael Arrington reports on a new social network for advertisers to match up with bloggers who take paid endorsements:
“The translation, as far as I can tell, is that SocialSpark is a place for advertisers to interact with bloggers who are willing to take pay per post type advertising and run with it. Get to know […]
Posted in advertising on Nov 11th, 2007
A new report from IBM predicts major revenue declines to traditional advertising players if they don’t quickly shift their strategies.
“To survive in this new reality, broadcasters must change their mass audience mind-set to cater to niche consumer segments, and distributors need to deliver targeted, interactive advertising for a range of multimedia devices. Advertising agencies must […]
Posted in advertising, marketing, email, social networks on Nov 11th, 2007
Barry Graubart finds two interesting points in the latest research from Hitwise:
“UK web traffic to social network sites has now exceeded that to web-based email systems like Hotmail, Gmail and Yahoo! Mail.”
“Hitwise shows that clicks to retail sites from social networks exceeded the traffic sent by the email sites. Let me repeat that - […]
Posted in advertising, marketing, social networks on Nov 8th, 2007
I have been reading about “Martha’s Circle,” a new initiative from Martha Stewart to select and aggregate blogs around key topical areas that Martha’s audience appreciates.
I immediately began thinking about what this meant for large publishers like Martha Stewart, and for small bloggers. My mind raced between ideas around building community, disseminating long tail content, […]
Posted in blogging, advertising, marketing on Nov 8th, 2007
Some believe that marketers stay away from sponsoring blogs because of the uncertain nature of the content and comments each day. That may be changing:
“Jen McClure, founder and executive director of the Society for New Communications Research, a think tank on new media, said at the conference that businesses and publishers are taking blogs much […]
Posted in advertising, social networks on Nov 7th, 2007
Adam Hirsch reports from Ad:Tech.
“Although there are all these various companies and different platforms, the universal theme that streams through all of them is that they will deliver targeted ads. The specific target ad system is apparently the solution to maintain the unobtrusive manner of advertising. To be able to target a specific gender, in […]
