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Posted in journalists, blogging, AdSense on Dec 20th, 2007
Darren Rowse points us to a post by a blogger who is giving up on using Google AdSense because of ethical issues.
Trent Hamm runs a website called The Simple Dollar, which gives financial advice for “people fighting debt and bad spending habits.” His issue with AdSense:
“…this automated bidding system allows anyone to bid, and I […]
Posted in advertising, online video, AdSense on Oct 10th, 2007
Google is now offering YouTube videos in it popular AdSense advertising network:
“We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can […]
Posted in advertising, Google, AdSense on Mar 21st, 2007
Google is testing a new ad system, called pay-per-action. Unlike their currend AdWords system, in which advertisers pay for each time a user clicks on their ad, pay-per-action is described this way:
“Pay-per-action advertising is a new pricing model that allows you to pay only for completed actions that you define, such as a lead, a […]
Posted in advertising, AdSense on Dec 29th, 2006
The New York Times reports: “Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally.”
“Prices for some online advertising are going up, and some retailers and brand marketers say the big question mark hanging over 2007 is whether publishers will be so emboldened by a strong advertising market that they will raise the […]
Posted in advertising, Google, AdSense on Dec 3rd, 2006
John Battelle points us to an interesting story from John Chow regarding Google’s pursuit of growth in online advertising via a new ad network:
“Google has been hand-selecting sites (no word on how many sites has been chosen) that they want to put in front of Fortune 1000 companies. The goal being to sell these big […]
Posted in advertising, AdSense on Dec 3rd, 2006
Scott Karp takes an in depth look at the state of online advertising. He sees irony in a recent IAB campaign to convince advertisers to embrace the online medium:
“…the campaign uses the same concept of “engagement” that newspaper and magazines have used to promote their shrinking mediums.”
He references quite a number of issues being discussed […]
Google is launching a customized search tool, moving in on niche markets, where smaller players have tried to be the “Google” of a certain industry. From the Financial Times:
“By letting companies and individuals build their own specialised search engines, it will also create competition for the many new “vertical” search products that have recently been […]
Posted in web metrics, advertising, Google, RSS, AdSense on Oct 18th, 2006
Think about this for awhile: “Google is projected to pocket a full quarter of US online advertising market in 2006.” Marketwatch and eMarketer also report on this story.
To help you get a piece of this pie, here are the Top 35 Most Profitable Keywords in AdSense system:
“Expensive keyword” (high CPC) isn’t equal to “profitable keyword” […]
Posted in advertising, Google, search, AdSense, click fraud on Sep 22nd, 2006
Steve Rubel pointed out a new BusinessWeek cover story on click fraud. The article looks at:
“…a dizzying collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet’s advertising gold mine and is the most nettlesome question facing Google […]
Posted in advertising, Google, email, AdSense on Sep 21st, 2006
From Search Engine Journal: “Google AdSense… seems to be letting select publishers serve Google AdSense ads in newsletters and mass commercial emailings. I’ve tried (as a test) placing Google AdSense in Constant Contact powered emails and the ads were served and targeted almost perfectly.”
