Posted in innovation, magazines on Mar 30th, 2010
Image by Seven Morris
If you work in media, then likely, your career is in transition, as is your business. Maybe everything looks less certain today than it did 5 years ago. Maybe you have a strong belief in your business, but are finding it difficult to keep your brand on that wild streak of profitability. [...]
Posted in community, customer experience on Mar 23rd, 2010
Image by Marcus Ramberg
If you work for a business media brand, have you focused on which parts of your ‘audience’ convert? Which open your enewsletters, come back to your website twice a month or more, comment on your posts, follow you on Twitter, sign up for your webinars, and show up to industry events?
Are [...]
Posted in community, customer experience on Mar 15th, 2010
Image by Elijah Nouvelage
Room 240 is an uncertain place, yet I go there each week.
Last week, School Library Journal published an article about my efforts with the students at PS 123 in Harlem. The article wasn’t a hug-fest about volunteering; instead, it focused on the very real challenges that we are trying to overcome to [...]
Posted in Uncategorized on Mar 8th, 2010
Image by Lovro67
Regardless of the brand you work for or your role within it, you likely don’t have a lot of resources at the moment. Perhaps you are doing the work of three people, maybe budgets are frozen, perhaps your business is in transition.
And yet, you and your colleagues are filled with ideas on how [...]
Posted in community, innovation on Mar 1st, 2010
Today, I want to talk about transitions. Business media is undergoing a huge one at the moment, and in many ways we are entering a golden age of publishing, one that is more powerful than anything created before it.
But change is hard. It can be full of destruction as well as creation; it is stressful [...]