Posted in content, journalists, long tail on Oct 26th, 2009
Today, I want to discuss how an editor or content creator can use some really basic web analytics to improve the performance of their products and deliver higher return-on-investment for their efforts.
The chart above is a pretty typical example of a "long tail" graph. I made up the numbers above, but let’s consider that it [...]
Something special is happening in a Publishers Weekly blog, and I wanted to share the story with you. PW has a blog called ShelfTalker that is authored by 3 childrens booksellers – folks who spend all day selling books to kids & their parents.
Now, oftentimes people express to me that they feel blogs are about [...]
Posted in community, innovation on Oct 12th, 2009
The comic above really made me take pause and realize that the future of media & publishing is being sown today. So, I decided to take a trip to the future, which turns out, is just a subway ride away.
Over the past five years, I have worked with the PS 123 elementary & [...]
Image by Martha Nelson
Let’s talk about paid content, and look beyond the discussions around paywalls and micropayments. I want to explore one example of an online brand creating multiple digital revenue streams, and consider lessons in this for media companies – especially B2B media companies.
How a Blogger Earns Six Figures a Year
One blog I [...]
Posted in content on Oct 1st, 2009
As the recession lingers, talks of paid content among newspaper and magazine brands has heated up. Some in traditional media feel that people are getting a free ride in the free content model of the web, while others are simply desperate for a sustainable revenue model.
In thinking about this, let’s review how we paid [...]