Posted in Publishing, advertising, media on May 29th, 2009
Last week I talked about rethinking the publishing model to focus less on creating content, and more on creating products that solve reader need and establish the foundation for sustainable revenue. Today, I want to review the many online revenue models that publishers and media companies have at their disposal.
The goals of this exercise:
To more [...]
Posted in customer experience on May 28th, 2009
Last week, I talked about streams that inundate your customers, your audience, and likely, your day as well. Today, I want to discuss barriers that prevent many businesses from creating sustainable revenue streams that are based on serving customer needs.
Lately, I have been rethinking everything about how I do my job. This is why:
Many publishers [...]
Posted in customer experience on May 15th, 2009
Your customers, your audience and your business partners are all swimming in streams – streams of information, of communication, of work, of worries, of goals, of distractions… and let’s face it, some of these folks are drowning in these streams. They might be trapped in currents that inundate, disorient, and keep the safety of land [...]
Posted in blogging on May 8th, 2009
The chart above tells quite a story: it shows the growth of Betsy Bird’s blog on School Library Journal’s website.
So today I want to explain who Betsy is, how she does what she does, what it has brought her, and some tips to creating a successful blog.
The Making of a Blogger
Betsy is a librarian in [...]
Posted in Publishing, innovation on May 1st, 2009
Institutions that serve communities are being wiped from the planet. Today, I want to share a personal story about one such institution, and then talk about how newspapers, magazines, and other media are staring into the great abyss as well.
When Institutions Die
When I was younger, I worked The Corner Confectionary in Highland Park, New Jersey [...]