Posted in customer experience, community on Jan 15th, 2008
As more and more blogs and websites create more and more content to capture more and more eyeballs, one has to wonder:
What are the limits to human attention span?
How does one weed through it all to find quality content?
How on earth can all this be monetized through display advertising?
That last one is a real […]
Posted in social media, marketing, public relations, customer experience, community on Jan 14th, 2008
It seems that a key distinction between bloggers and journalists is that bloggers tend to be more active in marketing their content on the web. However - they may not call it that - it may simply be referred to as participating in the online conversation.
As power shifts from traditional display advertising and media […]
Posted in journalists, news, innovation, journalism, goodbye journalism on Jan 11th, 2008
Steve Outing reached out to his network of colleagues in the news industry to find out what their biggest problem was:
“Everyone’s got work to do to put out the “daily miracle,” but in an era when the old industry model is in decline, we can no longer afford to have a workforce where the majority […]
Posted in mobile, news, journalism, citizen journalism on Jan 10th, 2008
Journalists are finding success with pocket-sized tools that allow them to report on stories from almost anywhere in the world.
Reuters is having their reporters experiment with a “mobile journalism toolkit,” which allows reporting in text, audio, video and photos:
The Mobile Journalism Toolkit contents, which include a Nokia N95 phone, Nokia SU-8W folding keyboard, a small […]
Posted in print, media, content, newspapers, magazines, RSS, books, websites, email, twitter on Jan 9th, 2008
Every day, media is thrust into my life:
Two newspapers on the driveway.
Magazines in the mailbox… more than 10 subscriptions.
RSS feeds in my RSS reader… about 100 subscriptions.
This is before I look at my Blackberry, open Instant Messenger, surf a single website, think about the book on my nightstand, or even fathom the idea of watching […]
Posted in twitter on Jan 8th, 2008
The micro-blogging service Twitter seems to be more than just another trendy tool. For many, it provides constant connection to the outside world, and quite literally, a community in your pocket.
In many ways, it is the ultimate reporting tool. You can send quick updates to trusted friends, individuals, or the web at large, using a […]
Posted in blogging, content, social networks, twitter on Jan 7th, 2008
As blogging, twittering, instant messaging, email and social media become more integrated in our lives, we are quickly becoming a culture of constant information consumption and constant information creation.
A recent trip to Panera became a lesson in the sociology of teenagers for Scott Karp, as he observed those at the table next to him:
“What’s also […]
Posted in citizen journalism on Jan 6th, 2008
Professional journalists who cover important, yet dangerous, events, risk paying the ultimate price. In 2007, 124 ” media workers” were killed on the job, many in Iraq.
This week, a citizen journalist was killed in Iraq. Major Andrew Olmsted, who has been blogging about his experiences in the war for the Rocky Mountain News, died of […]
Posted in media, newspapers, magazines on Jan 5th, 2008
On a recent outing in New York City, I couldn’t help but notice three buildings in particular, each representing a publishing giant.
The New York Times building is brand new, the Hearst Tower is a new building built on top of the old one, and the McGraw-Hill building (their former headquarters) is vintage art deco.
Standing in […]
Posted in advertising, newspapers, marketing, magazines, B2B on Jan 4th, 2008
Magazines and newspapers are looking to attract readers online, and find ways to monetize their attention. However, there are a variety of obstacles in the way, not least of which is the elephant in the room:
“The $3.1 billion merger between Web search king Google and online ad giant DoubleClick approved by U.S. regulators yesterday may […]
