Posted in journalists, blogging, AdSense on Dec 20th, 2007
Darren Rowse points us to a post by a blogger who is giving up on using Google AdSense because of ethical issues.
Trent Hamm runs a website called The Simple Dollar, which gives financial advice for “people fighting debt and bad spending habits.” His issue with AdSense:
“…this automated bidding system allows anyone to bid, and I […]
Posted in Uncategorized, print, advertising on Dec 20th, 2007
Scott Karp looks at some new research data, and makes the argument that print may be dragging down publishers who should be focusing more on their online revenue:
“…pure-play online media is eating the once monopoly-protected lunch of local print media — these online players don’t have to worry about supporting, protecting, not competing with, or […]
Posted in goodbye journalism on Dec 20th, 2007
I was surprised to read that Apple’s lawsuit with Apple rumor website Think Secret has resulted in the site shutting down. Think Secret has long been a reliable source of Apple information, and from what I understand, run by a college student with a knack for reporting.
The website Techcrunch gives a “deadpool” designation to failed […]
Posted in web metrics, marketing on Dec 19th, 2007
Reid Carr talks about taking web analytics a step further, and tying them to business strategy.
“The connection between the traffic and sales is often not monitored as specifically as it could be. Companies need to begin to measure more business-oriented metrics related to the overarching goals of the organization and begin to draw tight connections […]
Posted in social networks on Dec 19th, 2007
Mark Cuban explains how he uses a social network like Facebook to create “layers” of connections:
The first layer has my real friends. Those people who who I have actually met in real life and who I enjoy keeping in touch with. FB provides a great way to keep up with things with them via pictures, […]
Scott Karp takes a critical look at how B2B publishers need to change to meet the needs of readers.
He gives compelling examples of how some publishers are approaching the web with a reader focus - breaking down walls between how information has traditionally been packaged. His conclusion:
“These are just a few examples of print publishers […]
Posted in customer experience on Dec 18th, 2007
The New York Times speaks with Donald Norman, a cognitive scientist who is a professor at Northwestern. He has an interesting take on how we look to technology to solve problems, when the focus should be on the behavior of people. I think it is insightful when thinking about how to build a great […]
Posted in journalism on Dec 18th, 2007
More print editors are finding roles online:
“Brandon Holley, late of Jane magazine, has become the latest example of an editor who’s made the leap from print magazines to the digital space. Holley has been quietly working at Yahoo as executive producer, Yahoo Lifestyles, a new position at the company.”
Posted in advertising, online video on Dec 18th, 2007
A look into the cost of web video ads:
“The major online video sites offers a very simple choice when it comes to advertising rates: pay $90 CPMs on the high end or $10 to $20 CPMs on the low end. WebVideoReport provides a comparison price list of eight sites, demonstrating what marketers can expect to […]
Posted in blogging, customer experience on Dec 18th, 2007
Fred Wilson shares some of the best blogging advice I have ever heard. For all the tips and tactics I have read online (many of them valuable), none beat the basics of simply caring:
“You can stick to yourself, make your own way, focus on your own needs. Or you can get involved, roll up your […]
