The Loneliness of the Long Tail

by Dan Blank on November 29, 2007

Alex Iskold states that “There’s No Money In The Long Tail of the Blogosphere.”

“Because of the power law, the long tail of the blogosphere is huge and so any individual blog is not easily discovered. That is, the chance that a random Internet surfer will find a blog that is part of the long tail is nearly zero.”

“You make money on a lot of traffic to a single popular site or the sum of smaller amounts of traffic to many less popular sites.”

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