Hearst President Doesn’t See Internet Overtaking Print
Oct 30th, 2007 by Dan Blank
The Financial Times speaks with Cathie Black, president of Hearst Magazines:
“When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably about 5 per cent of advertising revenue. We are seeing a lot of internet-sold subscriptions. But imagine how it would really meet the revenue that comes in across these 19 magazines from 20 different advertising categories or more. I don’t think I’ll see that in my lifetime, but go ahead, surprise me.”
[…] Dan Blank added an interesting post today on Heart President Doesn’t See Internet Overtaking Print.Here’s a small reading:The Financial Times speaks with Cathie Black, president of Hearst Magazines:. “When will digital revenues overtake print revenues? It may happen, but we run a huge revenue base with 19 magazines, and at this point digital is probably … […]