How to Work With Bloggers When Marketing Your Brand
Oct 29th, 2007 by Dan Blank
As marketing online becomes more important for all businesses, Darren Rowse shares 21 tips for pitching your story to bloggers.
- Comment First Pitch Later
- Personalize it
- Get their Details Right
- Show You Know Who they Are
- Introduce Yourself
- Keep it Brief
- Highlight Benefits
- Keep it Simple
- Research Your Question
- Consider Time Zones When Calling
- Don’t Stalk
- Be Persistent
- Avoid Press Releases
- Keep on Topic
- Be Polite and Courteous
- Free Stuff Works, But….
- Mention Your Blog
- Link Up
- Give an exclusive
- Don’t Include Anything You Don’t Want Blogged in your Communications
- A word on Embargoes
