With three recent updates to Google’s PageRank system, Duncan Riley looks at how it can affect the traffic to a blog, and how there are elements of a double-standard in how Google punishes some websites.
“EnjoyPerth.net is a fairly innocuous blog that posts on events in the capital of Western Australia. The site is a couple of years old, and although it might not be doing amazing numbers, it was well targeted to its niche. Around 70% of EnjoyPerth’s traffic came from Google searches for events in Perth, not an unremarkable number in an age where Google holds 60-90% of the search market depending on which country you are looking at.”
“2 weeks ago EnjoyPerth was unindexed by Google. When I say unindexed I mean that it totally disappeared from Google.”