http://danblank.com/blog/2007/10/28/you-can-create-and-it-should-be-shared/ Sat, 22 Nov 2008 09:53:47 +0000 http://wordpress.org/?v=2.0.2 http://danblank.com/blog/2007/10/28/you-can-create-and-it-should-be-shared/#comment-24025 Mon, 29 Oct 2007 16:43:51 +0000 http://danblank.com/blog/2007/10/28/you-can-create-and-it-should-be-shared/#comment-24025 I think that the choice of social object is a critical point here. People need to feel that their creations or mash-ups have value. Or that they are a reflection of who they are. Video and photos are easy to create and post, but hard to do well. The thing that makes them interesting at all is putting them in context. But as social objects, it is hard to create something that is a true reflection of who you are. We are focused on recipes because they are a reflection of personal taste and a launching point for conversation / sharing: who doesn't tweak a recipe to their tastes or add their spin? I think that the choice of social object is a critical point here. People need to feel that their creations or mash-ups have value. Or that they are a reflection of who they are. Video and photos are easy to create and post, but hard to do well. The thing that makes them interesting at all is putting them in context. But as social objects, it is hard to create something that is a true reflection of who you are. We are focused on recipes because they are a reflection of personal taste and a launching point for conversation / sharing: who doesn’t tweak a recipe to their tastes or add their spin?

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