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Journalists Become Their Own Media Brands

Journalists Become Their Own Media Brands

by Dan Blank on October 24, 2007

Individual journalists are becoming their own media brands:

“Reporters used to be one more byline in a sea of bylines,” said New York Times media columnist David Carr. “But through the nature of the Internet, people can become their own destination. I think a tendency to focus on personality and celebrity accrues, in a small way, to journalists. The cult of personality rolls over to all endeavors.”

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