Wall Street Journal to Launch Glossy Magazine
Sep 17th, 2007 by Dan Blank
The Wall Street Journal announced that it will launch a new magazine in its Saturday edition titled “Pursuits.”
“Aimed at building the Journal’s consumer advertising revenue, including from luxury-goods and travel advertisers, the new magazine is expected to launch next September, distributed with the Journal’s Saturday edition. Its content will be made available free online, outside the Journal’s paid subscription wall.”
