Creating Unique News Coverage is Key to Online Success

Scott Karp looks at how a deal between Google and wire services such as the Associated Press, puts pressure on news organizations to create truly unique high value reporting:

“Here’s the next question that all news organizations need to ask themselves — what’s UNIQUE about your coverage of a big story? Google News has purged all of the word-for-word duplicate content generated by wire services, but if you click on the 1,000+ other articles for any story on Google News, you’ll find dozens of news organizations covering the same story, often with all of the same facts.”