Posted in blogging on Aug 22nd, 2007
Fred Wilson’s blog is well read in the tech field. This week, he shares some thoughts on opening up his writings and user comments, so that they can be accessed anywhere, anytime, not just on his blog or server:
“We need to think of content as bits that can be created, assembled, re-assembled, anywhere at any […]
The Independent looks at the grim prognosis for the future of magazines in Britain, as the figures for the first six months of 2007 from the Audit Bureau of Circulation were just released:
“In every significant sector, the big newsstand brands are clearly feeling the pain. Glamour, the top-selling women’s monthly, has lost 41,000 readers - […]
In an interview with Chuck Cordray, vice president and general manager of Hearst Interactive Media, Mark Glaser of MediaShift looks Hearst Corporation’s strategy bring their magazine brands such as Cosmopolitan, Redbook and Seventeen, into the online space. In a little over a year, this is what they accomplished:
“….we built our content management system on an […]
Jeremiah Owyang looks at how marketers can best leverage the power of Wikipedia:
“Monitoring Wikipedia regarding your brand, products, executives and competitors is absolutely mandatory for the Web Strategist, but before engaging, have a strategy that will help all readers, provide factual information, and of course, not end up in an embarrassing situation.”
Matthew Flamm of NewYorkBusiness.com looks at Time Inc.’s difficulty in both web and print:
“Time Magazine continues to lose ad pages despite its radical re-engineering of five months ago, and Fortune, Money and Business 2.0 have suffered double-digit advertising slides in the first half. But the decline of some of Time Inc.’s core print properties is […]
Posted in Google on Aug 22nd, 2007
Google Maps is now easy to embed within a website, by copying and pasting a little snippet of code, just like embedding a YouTube video. It is amazing how easy it is to add some really compelling tools to your website or blog, within the context of an article or blog entry. For news websites, […]
Posted in advertising, online video on Aug 22nd, 2007
Jordan McCollum gives a recap of YouTube’s foray into video advertising, called InVideo:
“InVideo Ads appear 15 seconds into the selected video, occupying the bottom 20% of the video player. If a user doesn’t click on the ad within 10 seconds, it minimizes for the duration of the video. The time marker at the bottom of […]
Posted in Uncategorized, advertising on Aug 21st, 2007
The New York Times looks into part of the reason why Vogue magazine’s September issue is their biggest ever, weighing in with 727 advertising pages.
“Most of those pages were sold with the added value of an Internet feature that Vogue is introducing today: a broadband channel that aims to serve as both an entertainment destination […]
Posted in blogging on Aug 21st, 2007
Scott Karp looks at a recent announcement that the Huffington post will be allowing top commenters on their site to become bloggers:
“But the reality is that online publishers who have succeeded in creating a vibrant community of commenters, as the Huffington Post has, typically find that a relatively small number of highly active participants generate […]
Posted in twitter on Aug 17th, 2007
David Berlind of ZDNet looks at how a journalist can use Twitter to quickly and easily inform their audience about news. (If you don’t know Twitter, check out this primer.) David describes how he uses Twitter:
“…I’m using it to summarize the other news, information, and random analysis that needn’t be processed with a full-blown blog […]
