A Marketers Guide to Using Wikipedia for Your Brand

by Dan Blank on August 22, 2007

Jeremiah Owyang looks at how marketers can best leverage the power of Wikipedia:

“Monitoring Wikipedia regarding your brand, products, executives and competitors is absolutely mandatory for the Web Strategist, but before engaging, have a strategy that will help all readers, provide factual information, and of course, not end up in an embarrassing situation.”

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