Posted in marketing on Jul 19th, 2007
The LA Times reports on the marketing let down of companies who opened up shop in Second Life:
“Firms find that avatars created by participants in the online society aren’t avid shoppers.”
More from Duncan Riley.
Posted in citizen journalism on Jul 19th, 2007
Dan Gillmor shares a progress report on citizen media.
“We need much more experimentation in journalism and community information projects. The business models are, at best, uncertain — and some notable failures are discouraging. Dealing with the issues of trust, credibility and ethics is essential; as are more tools and training, including a dramatically updated […]
Posted in newspapers, news on Jul 19th, 2007
The Washington Post has launched a hyperlocal website called LoudounExtra.com. The site is:
“…an aggressive online push into hyperlocal journalism, combining traditional reporters and photographers with bloggers, videographers and extensive databases on schools, businesses and churches.”
Scott Karp gives an extensive review of the site.
Posted in blogging on Jul 19th, 2007
Three bloggers each share 11 lessons on blogging.
Marc Andreessen
Mark Evans
Aidan Henry
I just have one to add to their lists: When blogging, always eat cookies. I think a certain fuzzy blue monster will agree with me.
Posted in news, user-generated media on Jul 19th, 2007
Mark Potts looks back at why the hyperlocal news site Backfence closed its doors, and shares tips on the best way to create a user-generated hyperlocal news site:
Engage the community.
It’s not journalism—it’s a conversation.
Hyperlocal content is really mundane
Trust the audience.
Focus on strong, well-defined communities.
Leverage social networking.
There is most certainly a robust hyperlocal advertising business.
Keep costs […]
Posted in advertising, magazines on Jul 19th, 2007
The New York Times reports on the dire times for Business 2.0 magazine:
“Advertising revenue at Business 2.0 was down 38 percent through July 9 of this year, according to the Magazine Publishers of America. The most recent issue on newsstands ran a scant 102 pages, although summer months are traditionally lean for magazines.”
Yet, some fans […]
Posted in Uncategorized, advertising, newspapers on Jul 19th, 2007
The Wall Street Journal reports on newspapers’ ad sales accelerating drop:
“Right now, you’ve got a perfect storm,” says Edward Atorino, an analyst with financial broker Benchmark Co. He predicts total ad revenue will fall 4.3% this year. The decline will be one of the steepest in history.”
Jon Fine of BusinessWeek asks “When Do You Stop […]
Marion Jensen is thinking about “the next big thing,” and finds “location” as the answer:
“You can access information about a location, but it’s still at your desk. The real revolution will come when this information can be accessed completely and easily from a mobile device, while you’re at that location.”
“The next big thing is to […]
Posted in advertising, newspapers on Jul 19th, 2007
Google announced the expansion of their newspaper print ads program, expanding from 50 to 225 partner newspapers. Here is a review of what this service is:
“Google Print Ads enables agencies and advertisers of all sizes to easily plan and buy traditional newspaper media in both national and local newspapers within a single, web-enabled interface… With […]
Posted in goodbye journalism on Jul 18th, 2007
In what will become a classic case study for “money CAN buy you anything,” the sale of the Wall Street Journal to Rupert Murdoch seems to be going through.
“The board of Dow Jones & Co. voted to approve News Corp.’s $5 billion bid for the company last night, with two directors abstaining from the […]
