Posted in advertising, user-generated media on May 26th, 2007
Once the buzz of doing everything “user-generated” wears off, will people start realizing that true quality content, often comes from experts? Heinz seems to be finding this out as they try to wrap up a content where they ask consumers to create their next ad:
“But these companies have found that inviting consumers to create their […]
Posted in news on May 24th, 2007
CNN is making a shift towards more coverage of local news online:
“CNN, known primarily for national and international news, announced a deal that will allow it to offer more local news on its Web site and, it hopes, land a bigger slice of the fast-growing market for local online ads.”
Posted in advertising on May 24th, 2007
The New York Times has released their revenue numbers for April, finding a decline in print advertising, and significant growth in online advertising.
Posted in newspapers, aggregation on May 24th, 2007
Scott Karp looks at two sides of a debate between two Web 2.0 gurus, regarding the value of bundling and aggregating content. Their examples focus on the idea of whether an “album” of music is a natural way to bundle songs, and Scott brings that discussion over to newspapers. His conclusion:
“Disaggregation — taking apart media […]
Posted in advertising on May 24th, 2007
The Interactive Advertising Bureau has data indicating that online advertising spending reached $16.9 billion in 2006 - a 35% increase from 2005.
Posted in online video on May 24th, 2007
The Wall Street Journal reports on a surprising new mashup project. George Lucas will make clips from his Star Wars movies available free to fans, and allow them to alter, recut, mashup, and share however they like. Just another example of how engaging your audience online is being taken very seriously by media owners.
Posted in blogging, journalism on May 23rd, 2007
Brad Burnham has an interesting take on how publishing is different online:
“There is an editorial process on the web – it just happens after something is published, not before.”
He is referring to comments and modifications that can be made once something goes live. This also speaks to the shortened news cycle, where news is published […]
Google’s CEO Eric Schmidt chats about a future where Google will know so much about you, that you can rely on it to answer even the most basic questions in your life:
“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job […]
Technorati has relaunched it’s site with some significant changes:
“Whereas folks using Technorati a couple of years ago were predominantly coming to us to search the blogosphere to surface the conversations that were most interesting to them, today they are increasingly coming to our site to get the 360 degree context of the Live Web - […]
Posted in online video on May 21st, 2007
The Associated Press has a great interview with the founders of YouTube, Chad Hurley and Steve Chen. Some choice quotes:
“What our users want to watch is themselves. They don’t want to watch professionally produced content. There are so many people with cameras that have the opportunity to create their own content and so many more […]
