Technorati Relaunches with Focus on Tagging, Universal Search and Context

by Dan Blank on May 23, 2007

Technorati has relaunched it’s site with some significant changes:

“Whereas folks using Technorati a couple of years ago were predominantly coming to us to search the blogosphere to surface the conversations that were most interesting to them, today they are increasingly coming to our site to get the 360 degree context of the Live Web – blogs of course, but also user-generated video, photos, podcasts, music, games and more. They want all the good stuff out there, all in real-time, and we’re using the power of 80 million bloggers to help organize it and make it fun to browse; using the wisdom of crowds as a mirror on ourselves. ”

Major take-aways from this:

  • Tagging is the driving force in organizing the web.
  • Universal search is growing.
  • Context is king.

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