Are Social Networks Untapped by Niche Media?

by Dan Blank on May 15, 2007

Scott Karp talks about Facebook’s addition of classified ads to their website. The two key components of this are:

  • Social networks like Facebook offer a trusted network within their communities.
  • Users can check out each others’ profiles, in order to strengthen trust and connection.

Scott’s message to newspapers:

“It also seems inevitable now that social networks are the perfect platform for all online transactions that involved connecting individuals, and even transactions that involve connecting companies. If I were a newspaper exec, I’d thinking long and hard about how to create a social network around the one element that newspapers still have claim to — locality. People who live in a city or town have an instant connection. Newspapers should focus on how the help people in their communities leverage that connection.”

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