Posted in social media, citizen journalism, social networks on Apr 20th, 2007
I really didn’t want to write about the Virginia Tech shootings this week, but I can’t escape how it illustrates the shift in media:
Journalists now look to their audience & social media for sources.
Through blogs, social networks, comments, photos, videos, and forums – journalists are finding sources in new places.
Expectations of the audience have […]
Posted in web metrics on Apr 19th, 2007
The Wall Street Journal reports on the shift from page view metrics to time spent metrics:
“Page views have been a major barometer of a Web site’s popularity and help set advertising rates, but the measure is becoming less relevant. Online publishers and advertisers say page views don’t capture consumer loyalty to a site or reflect […]
Posted in widgets on Apr 19th, 2007
Read/Write Web reports on a recent talk on widgets.
“Some remarkable CPMs are being driven now by widgets… widgets have the potential to get a lot more traffic than your web site…”
Fred Wilson has four rules for his approach to creating and monetizing widgets:
Microchunk it - Reduce the content to its simplest form.
Free it - […]
Posted in media, online video, user-generated media on Apr 18th, 2007
Fred Wilson illustrates the loss of control that large media companies are experiencing. In his example, he uses the upcoming release of a song from one of his favorite bands, the Arctic Monkeys. An overview of his example:
Someone, somewhere got a hold of an unreleased song from the album, and blogged about it, posting the […]
Posted in newspapers, citizen journalism, user-generated media on Apr 18th, 2007
USA Today is reporting more traffic and engagement to their recently relaunched website, which has a strong focus on network journalism and user-generated content. The results so far:
Unique visitors to the site were up 21% from the previous month.
380% increase in registrations.
Readers are spending more time per visit on the site.
Nearly 40,000 user comments […]
Posted in citizen journalism, user-generated media on Apr 18th, 2007
A recent survey of media and entertainment executives indicates that they see “the growing ability and eagerness of individuals to create their own content as one of the biggest threats to their business.”
“This is just the beginning for a rapidly changing landscape where the media content environment grows more fractious and the user gains more […]
Posted in advertising on Apr 17th, 2007
BusinessWeek dissects the fallout of Google’s growth within advertising. Three recent events:
Radio
Google will serve 30-second audio ads across Clear Channel’s 675 AM/FM radio stations.
Online
Google agreed to buy online ad giant DoubleClick for $3.1 billion.
TV
Google signed a contract to deliver TV ads to EchoStar Communications’ Dish Network.
“What scares rivals… is the potential for Google to […]
Posted in news, citizen journalism on Apr 17th, 2007
Amy Gahran notes that despite the reasons and events that drive citizen journalism forward - its value is clearly illustrated in the Virginia Tech shootings this week:
“Doubtless in coming days we’ll be poring over the first-person blog entries, Twitter posts, forum discussions, Flickr photos, podcasts, moblogs, YouTube videos, and more from those unfortunate enough to […]
Posted in marketing, public relations on Apr 17th, 2007
Scott Wilder offers tips on how PR professionals should think about Web 2.0:
Technology changes fast, dedicate a little time every day at the office to surf the web and see what’s out there.
Talk to your co-workers and partners to create a unified vision of how to leverage Web 2.0 technologies.
Get to know bloggers the same […]
Posted in web metrics on Apr 17th, 2007
ComScore proclaims that using cookies to determine your web metrics can overestimate your audience size by a factor of 2.5. The cause: frequent cookie deletion by 3 out of 10 U.S. internet users.
