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Posted in advertising, AdSense on Dec 29th, 2006
The New York Times reports: “Ad Costs on the Web Are Rising, but Perhaps a Bit Irrationally.”
“Prices for some online advertising are going up, and some retailers and brand marketers say the big question mark hanging over 2007 is whether publishers will be so emboldened by a strong advertising market that they will raise the […]
Posted in blogging on Dec 29th, 2006
The BBC discusses blogging in 2007. It is filled with fun facts, opinions and predictions. A few of my favorites:
“200 million people have already stopped writing their blogs.”
“Everyone thinks they have something to say, until they’re put on stage and asked to say it.”
“Last month… 100,000 new blogs were being created every day”
Posted in blogging, newspapers, journalism on Dec 29th, 2006
B2B looks at the “coming collapse and rebirth of newspaper journalism.” While the article paints a very dire picture in the near term, with words like “painful” and phrases like “death spiral,” it also talks about what the web does well, and how it can lead to profitable forms of digital publishing.
Posted in advertising, Google, newspapers, innovation on Dec 28th, 2006
A few months ago, Google launched a program to broker the sale of small ads within newspapers through a web based system, allowing smaller businesses to place ads in a medium they have traditionally been somewhat locked out of.
The Washington Post reports on Google’s expansion of their newspaper ad program:
“Now, two months into a test […]
Posted in social media, user-generated media on Dec 27th, 2006
By now you have heard that ‘You’ are Time’s person of the year.
The Christian Science Monitor has an interesting take on what this really means. After going through a series of statistics that illustrate that few are actually using social media in any serious way, they conclude:
“What the media revolution and Web 2.0 have really […]
Posted in newspapers, innovation, news, websites, journalism on Dec 26th, 2006
A video preview of the newly redesigned Wall Street Journal gives us some insight into how they view journalism’s evolution in today’s world of information overload and multimedia lifestyle.
Gordon Crovitz, Publisher of The Wall Street Journal says that readers want more help in cutting through information overload, to know what the news really means, […]
Posted in advertising, journalism on Dec 23rd, 2006
Doc Searls reflects on the negative demand for advertising and messages - and that relating to customers is the approach companies should be taking.
I want to look at this in two ways:
Consumerism
Journalism
Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know what is cool. Which […]
Posted in advertising, journalism on Dec 23rd, 2006
Doc Searls reflects on the negative demand for advertising and messages - and that relating to customers is the approach companies should be taking.
I want to look at this in two ways:
Consumerism
Journalism
Okay, on the consumerism side, I find this hard to admit, but advertising serves the purpose of letting me know what is cool. Which […]
Posted in journalists, blogging, public relations, news, innovation on Dec 23rd, 2006
Is there anyone who doesn’t love a press release? Steve Rubel at Edelman PR is demostrating their new tool, StoryCrafter, that supposedly evolves the press release, and makes it social.
I know what you are thinking - how can a press release be “social”? Well I ask you - who hasn’t read a press release and […]
Posted in media, online video on Dec 23rd, 2006
Variety looks at attempts by large media companies to unite online to take control of their content and create a competitor to YouTube.
Jeff Jarvis calls this the creation of TheirTube. In other words - creating something on their own terms, instead of the terms of their audiences needs and preferences.
Jeff, as usual, has taken the […]
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