Posted in customer experience, marketing on Aug 31st, 2006
A brilliant rant about marketing and customer experience. Applicable to so many industries in so many situations:
“If the best way to help create passionate users is by helping users learn and get better, then we should put our power to entice, motivate, and inspire someone to buy more, and use it to entice, motivate, and [...]
Posted in Publishing, online video on Aug 31st, 2006
YouTube just launched a new section for university students. Like Facebook, they are private community areas only accessible by members of that community.
I find it fascinating that a small young company like YouTube is bending over backwards to create niche’s and cater to existing ones. So many businesses & publications are the leaders in their [...]
Posted in social media on Aug 31st, 2006
A great compilation of Digg facts from Valleywag.
Posted in newspapers, social media on Aug 31st, 2006
e.politics looks at the The Washington Post’s social media push:
“…they seem to truly understand the the benefits that come from being a part of the broader internet conversation as well as the ability of user-generated content to build audience loyalty.”
Posted in social media on Aug 31st, 2006
Nick Carr looks beyong our current social software bubble to the reasons it may not last:
“The crux of the problem is that, in most cases, social software is an extremely inefficient way for a person to get something done. The crowd may enjoy the product of other people’s inputs, but for the rather small group [...]
Posted in journalists, newspapers, websites on Aug 31st, 2006
Techdirt looks inside the debate that many old media companies go through when moving online:
“A reporter at a paper in Missouri writes to Poynter Online, discussing an internal debate that her newspaper had over whether to include external links to stories in other publications. Ultimately, the higher ups decided against it on the view that [...]
Posted in newspapers, websites on Aug 31st, 2006
The Bivings Report offers up 10 Ways for Newspapers to Improve Their Websites. On the list:
Start Using Tags
Provide Full Text RSS Feeds
Work with External “Social” Websites
Link to Relevant Blog Entries
Get Rid of All Registration
Partner with Local Bloggers
Offer Alternative Views of Your Content
Modernize Your Site’s Graphic Design
Learn from Craigslist
Make your content work on cell phones and [...]
Posted in Publishing, books on Aug 31st, 2006
Google is now offering free digital books for download. There are quite a few limitations to the service so far, but the scale of what Google is doing behind the scenes with books is amazing. Their goal is to scan every book – collecting all the worlds knowledge. I am just glad that future generations [...]
Posted in Uncategorized, advertising, marketing on Aug 31st, 2006
Coupons. Yes, it is indeed publishing. The New York Times looks at the state of the coupon business, which has held its own against digital coupons, so far. However, change is on the way:
“The next stage, according to marketing experts, will come with the spread of digital cellphones with location-tracking and automatic short-range communication technology. [...]
Posted in journalists, social media on Aug 30th, 2006
Wired is running an interesting journalism experiment:
“In an experiment in collaborative journalism, Wired News is putting reporter Ryan Singel at your service.
This wiki began as an unedited 1,059 word article on the wiki phenomenon, exactly as Ryan filed it. Your mission, should you choose to accept it, is to do the job of a Wired [...]